Building a new new concept based on open source software can be very affordable. Start with planning, start at a high level of the funnel… do a drill down per phase (sign-up, log-in, product page, etc.), then once that’s worked out a high level, comes mock-up time (see Balsamiq as a great affordable solution) (I work with Amit Daliot who makes Axure protopying, about $2000, depending on complexity). Get a solid designer ($500). Final step: theming, I just love PSD2HTML (+$1500).
The video below shows the first phase of getting it done.
Woke up to hear that there was a assassination attempt on an Israeli diplomat’s wife in New Delhi. Well, we knew that kind of stuff was coming anyway. but what’s amazing is this Indian journalist that was there while it happened. Tweet shown below:
The car in front of me just exploded – a foreigner inside got flung to the other side of d road yfrog.com/gz8obrdj
One of the most interesting delimitations of jobs in the modern day world is the concept of risk. Different jobs have different levels of risk:
All vocations can be broken down based on the concept of risk. Today I was reminded of that concept twice. First, when I read an interview with Nissim Taleb, the author of Black Swan. A book in which he explains the force of events and crisis that can upset large systems – mainly economic ones. Basically going back to linking chaos theory with Marx’s critique of capitalism being prone to periodic crisis. The second instance was when I was watching The Dragons Layer – which is the Canadian format of an entrepreneur pitching some investors. It reminded me of an early and very sad episode of the American equivalent I saw many years back.
But with business being all about risk management (as entrepreneurs we take risk and work towards rewards), the questions is – what is too much risk? In the case of online marketing the answer is very clear. If you are working towards a single metric: profits, that is the end all be all of your efforts.
That is why performance based online marketing, and in our case lead generation, make a lot of sense. You can set a budget to test, run a campaign and gauge the outputs very easily. Using such methods of performance based marketing as part of the marketing mix, is very helpful. It helps test the market early, cost effectively and an affordable manner. This helps avoiding sinking too much resources into a bad product or campaign. Which is the (very unfortunate) case of the video shown above.
